I couldn’t help overhear my co-worker say “Seems counterintuitive that Quizno’s would remind me more than 4 times on 4 separate pieces of packaging on the way to my sub to “Be Green, Do Your Part”.”  A clever choice of words for their slogan “Eat Toasty, Be Green, Do Your Part.” The language seems to hint at their green-ness, but alleviates any possible criticism of their practices because they are telling us, the consumer, to be green.  The only thing you get about the “Green movement” is that it can monetized without making any changes to a business model. Worst of all, people will believe every inch of their “Green” stamped packaging. Hypocrisy. 

I couldn’t help overhear my co-worker say “Seems counterintuitive that Quizno’s would remind me more than 4 times on 4 separate pieces of packaging on the way to my sub to “Be Green, Do Your Part”.” 

A clever choice of words for their slogan “Eat Toasty, Be Green, Do Your Part.” The language seems to hint at their green-ness, but alleviates any possible criticism of their practices because they are telling us, the consumer, to be green. 

The only thing you get about the “Green movement” is that it can monetized without making any changes to a business model. Worst of all, people will believe every inch of their “Green” stamped packaging.

Hypocrisy.