check your next pair of levi’s for “a care tag for our planet” with some practical tips on how to reduce the climate/environmental impact of caring for your jeans. these tags will also have a message that encourages consumers to donate their unwanted clothing.
the idea was created by ddbo west, goodwill of san francisco’s pro bono agency, after goodwill estimated that about 23.8 billion pounds of clothing ended up in US landfills each year. and on a side note: it’s really refreshing to hear that a huge agency like ddbo is doing pro bono work. that makes all of this soo much better, especially when you think about just how extensive this initiative really is.
Perfect example of how companies can show a small amount of accountability and make a large difference.
